About The Brand

At Love Theory, we believe that true wellness begins with listening — to your body, your rhythm, and your unique story. 

We are more than just a brand; we are a movement rooted in the idea that self-love isn’t a trend or a checklist. It’s a lifelong practice of honoring your individuality with kindness, intention, and clarity.

Founded from a personal journey of searching for softness within structure, Love Theory was created to fill a gap in the wellness and lifestyle space. We wanted to design a brand where science meets soul, where every piece of clothing, every nourishment plan, and every movement practice is crafted with your distinct blueprint in mind.

Our approach is holistic and deeply personal:

• We use blood type-based nutrition to guide you toward foods that help your body thrive naturally.
• We design athleisure that moves with you—soft, intentional pieces that support every part of your day, from breathwork to brunch.
• We offer movement guidance that meets you where you are, encouraging flow and presence over perfection.
   

At Love Theory, wellness isn’t about extremes or rigid rules. 

It’s about finding balance in the everyday moments — the choices you make quietly and consistently. 

It’s about creating space to slow down, connect deeply, and show up for yourself fully.

We’re here to help you feel seen, supported, and empowered. Because when you honor your body’s true nature, you unlock a version of yourself that’s strong, radiant, and unapologetically whole.

Welcome to Love Theory — where wellness is personal, purposeful, and always wrapped in love!